Now think of all of the innovating companies out there — which companies first come to mind? Do you think about Google? Amazon? What about Salesforce.com? If you do a Google search of the top innovative companies, these are the ones that shoot to the top of the list. Now, some of these companies are a common household name, everyone knows who they are and what they do, but some of these companies you may have never heard of before. And that is okay. They are all making a name for themselves when it comes to fostering innovation and you will learn why throughout the day.

It is important to realize that innovation is what drives our society, along with marketing, but that is a topic for another day.

Think about your own life for a minute. When a new iPhone is released, or a new car with advanced features unlike any other vehicle you have owned comes on the market, do you immediately want that in your life? Do you think about ways you can make this a possibility for you? Why? It all boils down to the fact that we believe these new and innovative ideas are going to help make our lives better and easier. It is simple, really, innovation is what drives us. Technology, for example, is a sector built upon innovation. And we all use technology every single minute of every day, whether we realize it or not.