Google (parent company Alphabet) is arguably one of the greatest companies in this day and age when it comes to innovation and their desire to constantly strive to provide something inexplicably unique.

So what is it that Google is doing differently? Everything.

Instead of implementing any one form of an innovation strategy, Google has adopted a number of them to create a unique and complex innovation ecosystem, of sorts, that is consistently delivering on crowd-pleasing innovations that change people’s lives.

How do they do it? Well, their more than $100 billion in annual revenue is a huge help, but they did not always have that kind of money to commit to innovation.

Greg Satell, a writer for the Harvard Business Review decided to take a look at what strategies Google has implemented to help keep them on top of the innovation game; and they included:

• A consistent commitment to research
• The 20 per cent rule
• Off-site small groups
• Innovation throughout the core values
• A tight feedback loop