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Global Business Strategies
Session 1: Course Overview
Session 1: Course Overview
Learning Objectives
Pre-Assignment
Pre-Course Assessment
Session 2: Understanding the Global Business Environment
Session 2: Understanding the Global Business Environment
Defining Globalization
Making Connections
Factors in Globalization
Your Presence in the Marketplace
The Role of Human Resources
Open for Business
Exercising Knowledge (Pre-Assignment Review)
Top Trends
Take on the World
Session 3: The Global Trade Market
Session 3: The Global Trade Market
Evaluating Your Options
Supporting Organizations
Making Connections
Understanding Trade Agreements
How Trade Transactions Work
Transactional Dealings
Collaborative Transactions
Supply Alliances
Making Connections
Session 4: Products and Services
Session 4: Products and Services
How Services Are Traded
Making Connections
Imports vs. Exports
Separating Products from Services
How Intangible Products Fit In
Contractual Entries
What’s Your Value?
Developing Your Value Proposition
Mechanics of a Trade Transaction
Session 5: E-Commerce on the Global Stage
Session 5: E-Commerce on the Global Stage
What is E-Commerce?
Making Connections
Protection of Information
Security Checklist
Basic E-Commerce Business Models
Give It A Go
E-Commerce Goals and Models
Making Connections
Session 6: Working in the Global Context
Session 6: Working in the Global Context
Bridging the Cultural Gap
Looking at Culture
Keeping an Open Mind
Stepping Over the Cultural Gap
Building Relationships
Making Connections
Tips for Bridging the Cultural Gap
Is There a Global Culture Developing?
Making Connections
Session 7: The Economics of Global Business
Session 7: The Economics of Global Business
Managing Multiple Currencies
The Currency Conversion Process
Making Connections
Mitigating Your Risks
Basics of Trade Finance
Financing
Mitigating Risk
Export Credit Agencies
Documentation
Getting Paid
Trade Finance and Technology
Making Connections
Session 8: The Logistics of Global Business
Session 8: The Logistics of Global Business
Introduction to Supply Chain Management
Keys to Success
The Need for Excellence in Supply Chain Management
The Supply Chain
The Supply Management Leader
Making Connections
Identifying and Meeting Documentation Requirements
Packaging and Labeling
Making Connections
Security and Safety
Transporting Dangerous Goods
Seeking Out Specialists
Negotiating Market Entry
The Negotiation Process
Influencing Elements
Session 9: Rules and Regulations
Session 9: Rules and Regulations
International Regulations
Public-Trade Law
Trade Agreements
Certificates of Origin
Extraterritoriality and Fair Trade
Price Cartels
The Role of the World Trade Organization
Health and Environmental Regulations
The Role of ECA’s
Getting the Right Advice: The Legal Bits
Considering the Remedies
Mediation
Arbitration or Litigation
Where to Litigate
Government Agencies
Testing the Waters
Session 10: Beyond the Rules – Ethical Concerns
Session 10: Beyond the Rules – Ethical Concerns
The Ethical Conundrum
Ethical Dilemmas
Case Studies
Making Connections
Different Points of View
The Friedman View
Cultural Relativist View
Righteous Moralist View
Righteous Moralist View
Making Connections
Corporate Social Responsibility
The Three Levels
Making Connections
Sustainability
Case Studies
Codes of Conduct
Developing a Code of Conduct
Making Connections
Session 11: Choosing Your Growth Strategy
Session 11: Choosing Your Growth Strategy
The AAA Approach
Leveraging Triple A
Case Study
A Strategic Approach
Making Connections
Session 12: Building Your Growth Plan
Session 12: Building Your Growth Plan
A Business Framework
The Purpose of the Plan
Outlining the Plan
Global Business Plan Worksheet, Part One
Global Business Plan Worksheet, Part Two
Global Business Plan Worksheet, Part Three
Global Business Plan Worksheet, Part Four
The Planning Process
Planning Worksheet, Part One
Planning Worksheet, Part Two
Planning Worksheet, Part Three
Market Evaluation
Pulling the Pieces Together
Making Connections
Session 13: Implementing Your Growth Plan
Session 13: Implementing Your Growth Plan
Getting Your Product or Service to Global Markets
Creating the Right Strategy
Making Connections
Marketing Plan Worksheet, Part One
Marketing Plan Worksheet, Part Two
Marketing Plan Worksheet, Part Two
Exit Strategy
Diagnosing Issues
Developing Product Names
Case Studies
Color Choices
Summary
Session 14: A Personal Action Plan
Session 14: A Personal Action Plan
Starting Point
Where I Want to Go
How I Will Get There
Course Summary
Course Summary
Recommended Reading List
Recommended Reading List
Post-Course Assessment
Post-Course Assessment
Course Completion
Course Completion
Getting Your Product or Service to Global Markets
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