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Marketing with Social Media
Session 1: Course Overview
Session 1: Course Overview
Learning Objectives
Important Note
Pre-Assignment
Pre-Assignment
Pre-Course Assessment
Session 2: Getting Started
Session 2: Getting Started
What is Social Media
Pre-Assignment Review
Pre-Assignment Review
Session 3: Understanding the Marketing Mix
Session 3: Understanding the Marketing Mix
The Five P’s and Social Media
Product
Price
Place
Promotion
Packaging
Exercise Your Muscle
Session 4: Developing a Social Media Plan
Session 4: Developing a Social Media Plan
Things to Think About
Stretch
Build a Community
Watch Out for Social Media Experts
Be There
Find Your Customers
Be a Person
Follow Others
Utilization Guidelines
Expanding Your Digital Presence
Social Media Plan Worksheet
Basic Information
Campaign Budget
Campaign Objectives
Competitive Analysis
Competitive Analysis
Important Notes
What’s the Value
Cost Per Lead
Session 5: Building Your Social Media Team
Session 5: Building Your Social Media Team
Building the Team
Making Connections
The Community
Session 6: Using Social Media to Build Internal Communities
Session 6: Using Social Media to Build Internal Communities
Internal Communities
Options for Internal Communities
Make it Work
Session 7: Analyzing Your Impact with Metrics
Session 7: Analyzing Your Impact with Metrics
Useful Metrics
Understanding Metrics
Timing is Everything
Timing Tips
Target Market Worksheet
Session 8: Keeping on Top of the Trends
Session 8: Keeping on Top of the Trends
The Times are A-Changing
Case Study Google+
Making Connections
Session 9: Damage Control
Session 9: Damage Control
That’s Not Good!
What It Means For You
Case Study United Breaks Guitars
Get Smart
Get Smart
Session 10: Using Facebook
Session 10: Using Facebook
Getting Started
First Steps
Next Steps
Due Diligence
Now You Can!
Building Your Community
Taking it Further
Making Connections
Session 11: Using LinkedIn
Session 11: Using LinkedIn
LinkedIn Essentials
Setting Up Your Account
Connecting to Others
Using Groups
Session 12: Using Twitter
Session 12: Using Twitter
Tweeting
Getting Started with Twitter
Hashtags
Re-Tweets
Your Name
Making it Memorable
Using Lists
Session 13: Building a Blog
Session 13: Building a Blog
To Blog or Not To Blog
Blogging Basics
Blog Rules
Blog Rules
Help People Find You
What Will I Write About
Planning Your Blog
Vlogs and YouTube
Session 14: Using Specialty Sites
Session 14: Using Specialty Sites
Introduction
Yammer
Pinterest
SnapGuide
Staying in the Loop
Session 15: Using Social Media Management Tools
Session 15: Using Social Media Management Tools
Introduction
TweetDeck
HootSuite
Posterous
Salesforce Radian6
Session 16: Launching Your Plan
Session 16: Launching Your Plan
Pulling Everything Together
Preparing for Delivery or Upgrade
Session 17: A Personal Action Plan
Session 17: A Personal Action Plan
Starting Point
Where I Want to Go
How I Will Get There
Summary
Summary
Recommended Reading List
Recommended Reading List
Post-Course Assessment
Post-Course Assessment
Course Completion
Course Completion
Session 6: Using Social Media to Build Internal Communities
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