When creativity is implemented in the workplace it takes a different approach to problem-solving and the outcomes can be rewarding and surprising. Creative business ideas set companies apart from one another. Without creativity, every business would follow the same pattern.

As a result, the notion of a “nice to have” creative quality is rapidly shifting to a “must have” for all types of organizations. Companies that actively foster creativity outperform their rivals in revenue growth, market share, and leadership.

If you are not striving to find new ways to grow, you will soon be left behind by the competitors who are. Creativity affects every aspect of business, from marketing, design, and production, to leadership, sales and client relations. It propels business forward, allowing employees to connect different ideas to produce results.