Sales proposals for a business to business (B2B) sale or a business to customer sale can be short and straightforward. They often take no more than two to three pages to outline how your company can help your customer solve a problem by getting something that they need.

A sales proposal often includes a cover letter, an outline of why your company is a great choice, the details of what you propose (how it will benefit them in some significant way), the cost, and perhaps a deadline for when that price will expire.