When you are writing a message, there are several fundamental but difficult questions you will likely have to answer.

Should you only give one side of the story in your message?

Generally speaking, no. If you can identify objections or the other person's side of the story first, you have gone a long way toward potentially defusing any objections that may exist.

Which side should you give first?

If you feel the other side has some strong arguments in their favor, get them out of the way first by bringing them up one by one and building your case against them. If you think the group will be largely in favor of your proposal, then you might get away with just mentioning them after you've swung the group to your way of thinking.

Should you make conclusions specific or let the audience draw its own conclusions?

It depends on the audience, their knowledge of the subject under discussion, and the manner in which you make conclusions. No group will want to be talked down to or patronized. On the other hand, if this is a group that is in unknown territory, you can help them draw their own conclusions.

Do fear techniques work?

Usually they may work short term but not long term, and then they will not only fear you but resent you.

Is it better to use an emotional or a factual argument?

Your best bet is to feel passionate about the facts.

Up Next:

Session 11: Practical Application