Changes are adopted at different rates in organizations. The Innovators try things first, followed by the Early Adopters. These are people you need to get on board first. Focus your efforts on them, not the Diehards. Some people are never able to change and you cannot spend your own time on them. They become casualties.

When five per cent of the people in a group adopt a change, the change is embedded. When 20 per cent adopt it, the change is unstoppable. So, get the Innovators and Early Adopters on board and the success of your change is assured.