Case Studies

Sample future state/competency statements for someone working in a contact center, for example, could include a general competency statement that is further broken into individual competencies. Let’s look at some examples.


Competency Group: Contribute to an environment that focuses on customer value.

Competencies required:

  • Manage knowledge of the customer and the market
  • Create value with every sales opportunity
  • Communicate the value to customers
  • Create and manage a customer retention plan
  • Measure the value of the transaction


Competency Group: Maintain up-to-date product and technical knowledge.

Competencies required:

  • Take learning and professional development opportunities to keep up to date
  • Acquire up-to-date technical skills and demonstrate proficiency every four to six months
  • Be a lifelong learner
  • Conduct product and marketplace research to stay current


Competency Group: Strong communication skills.

Competencies required:

  • Able to speak clearly
  • Capable problem solver
  • Complete training on communication for difficult situations

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