What is SWOT Analysis?

SWOT stands for:

• The strengths of the target of the analysis
• The weaknesses of the target of the analysis
• The external opportunities that could strengthen the target of the analysis
• The threats facing the target of the analysis that could weaken it

A SWOT analysis is often organized using this type of matrix:

SWOT analysis is a valuable tool that you can use during a training needs analysis to map out the current state as well as the possible future state.