| Knowledge Area | Score | Knowledge Area | Score |
| 1. Technical | | 4. Account Management | |
| 1a. Account management | | 4a. Executive presentations | |
| 4a. Executive presentations | | 4b. Customer relationships | |
| 1c. Certification #2 | | 4c. Customer communication | |
| 1d. Technical skill #1 | | 4d. Customer meetings | |
| 1e. Technical skill #2 | | 4e. Customer business plans | |
| 1f. Technical skill #3 | | 4f. Customer quarterly reviews | |
| 1g. Technical skill #4 | | 4g. Customer file maintenance | |
| 1h. Other: | | 4h. Account directory | |
| 2. Basic Sales Skills | | 4i. Monthly/annual operations reports | |
| 2a. Cold calling | | 4j. Dispute reconciliation | |
| 2b. Following up on opportunities | | 4k. Account analysis | |
| 2c. Customer service/inside sales | | 4l. Proposal generation | |
| 2d. Sales closing | | 5. Work Strengths | |
| 2e. Negotiation skills | | 5a. Planning | |
| 2f. Account/territory/category planning | | 5b. Overall initiative | |
| 2g. Presentation skills | | 5c. Team player | |
| 3. Motivation and Achievement | | 5d. Managerial ability | |
| 3a. Ability to hit goals | | 6. Interpersonal Strengths | |
| 3c. Aggressiveness with competitors | | 6b. Personal diplomacy | |
| 3d. Resourcefulness | | 6c. Extroversion | |
| 3e. High sales | | 6d. Cooperativeness | |
| 3f. Consistent performance | | 6e. Relaxed style | |