The basic purpose of the win/win strategy is to resolve the underlying issues and fix a problem rather than assign blame, penalty, or stimulate frustration. When using this strategy, all points of view are considered, the issues are examined, and a conversation ensues in order to design the best outcome that is available. The leader, or sometimes a mediator, in a win/win process needs to be flexible, patient, and to have a solid understanding of problem solving processes.

When a win/win strategy is applied, the problem that led to the conflict is actually resolved. Unlike a lose/lose or win/lose where underlying issues are likely to flare up in the future, a win/win is accepted by both parties. The win/win demonstrates strong communication, emotional intelligence, and a willingness to achieve resolution and then move ahead. Mutual respect and trust are also outcomes.

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Creating the Win/Win